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“We believe so strongly in video that when our GM of Marketing & Brand was asked where she’d invest a fresh $20k marketing budget, her answer was simple: get VideoMy and start creating videos.”
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The VideoMy Impact
"Candidates don't want the polished, corporate message - they want the real story. VideoMy has helped us amplify authentic employee voices at scale, making it easier to connect with candidates in a way that's genuine and meaningful."
We hire lots of graduates and interns each year, and during the pilot, we had to act quickly. VideoMyJob streamlined the process, making it very easy. We were able to produce over 100 fully branded videos in just 4 days, ready to share. As a result, our engagement on GradConnection more than doubled.
I wanted to explore how VideoMyJob could enhance the entire employee lifecycle. From talent attraction and onboarding to training and promoting internal mobility. We filled 56% of our roles in the last 12 months through internal movement alone… that’s huge!”
Candidates directly quote our video content back to us at interviews, and share that it is a key reason for their interest in Aurecon as an employer of choice.
Giving visitors to our careers website access to a range of video content means that each individual can tailor their experience with our employer brand content based on what interests them.
With our Story Feed, we've had some really great traction. There's some great analytics that you can look at, but it's what we are hearing from candidates and if they are actually engaging better with our career site, which they definitely are!
So normally when we need to get a video, whether we record it or we get a third party to do it, it might take a little bit of time. So when we heard about the VideoMy Pilot, we were like let's give this a go. And little did we know, we ended up with 102 videos in 4 days.
I wanted to see how we could embed video content into our onboarding process and how we could use it in our training toolkit, and also promote internal mobility through spotlights of employees and so on. And honestly, we didn't really have any adoption challenges.
We have 13,000 people in this business. Everybody has a story to tell. The real life employee stories being shared is unmatched advertising potential. We get 4 times the amount of conversions when there's a VideoMy video on the top of the job ad. Applicants can truly understand what role it is that they're applying for when there's a video.
