VideoMy for Employer Branding

The Future of Employer Brand is Employee-Led

The easiest way to scale your employee stories and build an authentic, living brand that engages the right candidates.

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Team culture web page showing video testimonials and job filters for department and location.

Trusted by Talent & Comms Teams Worldwide

Candidates trust employees 3x more than the company itself to provide credible insights into what it’s really like to work there.

VideoMy helps employer brand teams scale authentic employee storytelling, turning EVP strategy into content for careers sites, campaigns and talent engagement.

Four young adults chatting and working on tablets and laptops at a wooden table in a casual setting.

Employer Brand Projects You Can Launch With VideoMy

Activate EVP

Turn EVP pillars into authentic employee stories. Easily capture short videos from your people to build a living library of content that brings your EVP to life.

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Grid of six video thumbnails with diverse people and titles about EVP pillars at Global Co.

Culture Series

Show what your culture really looks like. Capture quick employee-led videos that highlight behaviours, team dynamics and everyday workplace moments.

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Dashboard showing team video cards with titles like 'Hard to Fill Role' and 'A Typical Marketing Sprint'.

DE&I Initiatives

Highlight your diversity, equity and inclusion efforts through authentic employee stories. Easily showcase initiatives, experiences and perspectives from across your organisation.

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Three video thumbnails with people sharing their DE&I stories for a company.

Always-on Employer Brand

Keep your employer brand working year-round. Embed a Story Feed of employee videos on your careers site to continuously showcase real employee experiences.

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Screenshots of a recruitment platform showing employee video profiles for hard to fill roles and marketing sprint.
How It Works

The Content Platform that Every Employer Brander Needs

Scale content

Easily capture and distribute employee stories at scale. Build an always-on library of authentic content that keeps your employer brand active across campaigns, social channels, and careers sites.

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Quality Candidates

Attract and engage top talent with authentic stories that resonate. Share real employee experiences to give candidates a clear, compelling view of your culture and opportunities.

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Career Site Refresh

Keep your careers site dynamic and engaging. Embed a Story Feed of employee videos to showcase your EVP, culture, and career pathways in real time.

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Reduce Costs

Lower production time and cost with scalable, employee-generated content. Create polished videos in-house without relying on external agencies or heavy marketing resources.

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Hear From Other Employer Brand Professionals

Emma Lang
APAC Employer Brand, Haleon

What’s been achieved with VideoMy is phenomenal from launching and implementing it, to driving strong adoption, creating over 100 videos, and realising significant savings.

Jasmine Bernabe
Graduate Recruitment Consultant, Westpac

It’s been really exciting to see the impact. We had five hours of candidate viewing time, which showed us how engaging the videos were. We also saw an 82.5% positive candidate experience score, around 2,000 interactions on our story feed, and a 5% click-through rate from video to application - above industry benchmarks. And on GradConnection, we saw a 58.2% increase in applications per session compared to our 2024 benchmark.

Employer branding without employee stories is like a trailer with no movie!

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