Video content consistently delivered a 22%+ click-through rate to job applications
Explore how VideoMy helped Haleon elevate their employer brand with employee-led content
Healthcare
Challenge
- Difficulty scaling authentic employee stories globally
- Over-reliance on polished corporate messaging
- Need to balance authenticity with brand integrity
Solution
- Empowered employees to share real stories using VideoMyJob
- Anchored video creation to recruitment and brand objectives
- Secured leadership participation to drive adoption
Results
22%
click-through rate from Story Feed to job application
- 22%+ click-through rate from video to job applications
- Strong candidate feedback on inclusivity and connection
- Increased representation through diverse employee voices
Key takeaways
- Employee voices create stronger emotional resonance
- Leadership buy-in accelerates cultural adoption
- Authentic storytelling strengthens both brand and hiring outcome.
Emma Lang
APAC Employer Brand, Haleon
What’s been achieved with VideoMy is phenomenal from launching and implementing it, to driving strong adoption, creating over 100 videos, and realising significant savings.
