9% average engagement rate - outperforming the industry standard
How Syneos Health used employee-generated content to showcase its people, culture, and career opportunities across multiple regions.
As a global, fully integrated biopharmaceutical solutions organisation, Syneos Health needed a more authentic and scalable way to showcase its people, culture, and career opportunities across multiple regions.
Traditional recruitment marketing methods were time-intensive and costly, often requiring external production support. This made it difficult to consistently capture real employee stories at scale — particularly across different markets, teams, and therapeutic areas.
They wanted to:
- Elevate their employer brand globally
- Highlight diverse career pathways and lived employee experiences
- Empower employees to share authentic stories
- Reduce reliance on high-production, agency-led video content
Syneos Health partnered with VideoMy to enable employee-generated video storytelling across the organisation.
Using the platform, their teams were able to:
- Capture authentic employee stories directly from their people
- Showcase global career opportunities and culture
- Create on-demand content quickly and efficiently
- Distribute videos across careers pages, social media, and recruitment campaigns
The intuitive platform made it easy for employees to participate, removing production barriers and enabling scalable content creation without complex logistics.
By shifting to an employee-generated content model, Syneos Health:
- Increased the volume and consistency of authentic employer brand content
- Improved candidate engagement through real, relatable storytelling
- Reduced production time and costs compared to traditional video methods
- Strengthened global alignment while still showcasing local voices
The organisation was able to bring its culture to life in a way that felt credible, human, and representative of its diverse workforce.
- Authentic employee storytelling drives stronger candidate engagement
- Scalable video solutions reduce reliance on traditional production models
- Empowering employees builds credibility in employer branding
- Global organisations benefit from platforms that enable local voices at scale
- Speed and simplicity are critical in modern recruitment marketing
Authentic employee generated content - getting a real, authentic voice from our employees - tends to perform better generally. Our video content outperforms industry benchmarks.
