180% Increase in Applicants for Hard-to-Fill Roles

How Siemens used VideoMy to engage passive talent and accelerate hiring globally

Technology

Challenge

Attract passive candidates for highly specialised and hard-to-fill roles.

Reach and engage talent across multiple countries and markets.

Build recruiters' marketing and storytelling capabilities.

Bring Siemens' brand value of innovation into the recruitment experience.

Improve time-to-hire and quality-of-hire.

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Solution

Siemens partnered with VideoMy to embed authentic video into its global recruitment marketing strategy, helping recruiters create more engaging and human candidate experiences.

Starting with a pilot of 15 recruiters across seven countries, Siemens trained its Talent Acquisition teams in video creation, scripting, messaging and on-camera confidence.

The program grew to:

232 trained video creators globally.
471 videos produced.
A global community supporting video creation and best practice.
A shared library of branded employer and recruitment content.
Leaders using video to role-model adoption and build an innovation-led culture.

By empowering recruiters to create authentic video content themselves, Siemens could connect with niche and passive candidates while bringing greater personality to traditionally static job advertising.

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Results

180%

Increase in Applicants for Hard-to-Fill Roles

Achieved 46,978 minutes watched across video job ads.

Delivered a 2.78% click-through rate, compared with a 0.30% rich media benchmark.

Achieved 50% average video view time.

Increased applicants for hard-to-fill roles in Denmark by 180%.

Reduced time-to-fill in Denmark by 14 days.

Filled a Digital Engineer role in just 23 days, compared with a 45-day average.

Generated nearly 40,000 LinkedIn views for a hard-to-fill role in the UAE.

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Key takeaways

Authentic video helped Siemens reach and engage passive and niche talent.

Empowering recruiters to create content built stronger marketing and storytelling capabilities.

Video job ads delivered stronger engagement than traditional recruitment media.

Siemens improved both applicant volume and hiring speed for hard-to-fill roles.

Scaling video globally helped bring Siemens' innovation-led employer brand into the candidate experience.

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Teresa Collis

Capability & Culture Lead, Siemens

“We are reaching the right candidates, the professionalism of the talent acquisition function has been enhanced, the hiring managers and candidates love the innovation, and time-to-hire has improved since using VideoMy.”