We’re super excited to introduce our next #TalkingTalentLive co-host – Brie Mason!

Brie lives and breathes employer branding. After nine years of in-house experience leading a global employer brand and marketing function, Brie launched her own consulting practice Employer Brand Mason, working with a range of leading employers including Lion, Johnson & Johnson, Officeworks, Wesfarmers, Kmart and Westpac (to name a few).

For our July episode, we sit down with Brie (live from Sydney) and discuss her journey as well as deep dive into the process of building, activating and measuring your employer brand from the perspective of someone who’s worked on more than a few.

We cover topics such as:

👉 How to keep your EB program aligned to the changing needs of the business in challenging times.
👉 The importance of an ‘activation mindset’ and avoiding the set and forget pitfall.
👉 Breaking down ‘employer of choice’ into more tangible goals you can actually measure.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!