Your Q1 Update: Talent trends, events & insights

Kicking Off 2026
🚀 We’ve hit the ground running in 2026... and it’s already shaping up to be a big year!
From partnering with industry leaders and capturing standout moments at major events, to expanding our Employer Brand Series and launching new opportunities for our customers, this quarter has been all about momentum.
If Q1 is anything to go by, 2026 is going to be a year of bold ideas, smarter storytelling, and employer brands that truly stand out.
⏰ Event Alert: Talent Strategy Masterclass

We’re beyond excited to announce that James Ellis is coming to Australia for the very first time - and we’re proud to be hosting an exclusive, interactive Talent Strategy Masterclass.
This is a rare opportunity to learn directly from one of the world’s leading voices in talent attraction and retention.
As a speaker, podcaster, and bestselling author (including Becoming Choosable and Talent Chooses You), James has helped reshape how organisations think about employer brand and talent strategy.
What you’ll walk away with:
- Build and activate a distinctive employer brand in weeks — not months
- Become a “choosable” employer for the talent you actually want
- Position talent acquisition as a true growth engine
- Walk away with practical frameworks you can apply immediately
📍 Melbourne | September 2nd (the day before the ITAs Awards Night)
🎟️ Early Bird Offer: The first 20 tickets receive 50% off - Use code VMEARLYBIRD to save up to $250
👉 Secure your spot: Book Tickets
🎙️ Employer Brand Series - Sydney Edition
This quarter, we took our Employer Brand Series on the road to Sydney, with David Macciocca and Brie Mason sitting down with some of the brightest minds in the space.

Each episode dives into real, practical insights from leaders who are redefining how organisations attract, engage, and retain talent.
👇 Check out all the episodes here
- Why Gen Z Trust People, Not Brands | Alex McVeigh from She Graduates
- Building the Business Case for Employer Brand | Daniel Connolly (ex-Nine)
- Measuring What Matters for Today's Employer Brand | Belinda Willis from Deloitte
- How to Make Recruitment Marketing Stick | Elizabeth Clerke from Westpac
- Building Employer Brand Credibility from Day One | Rachel Mehlan from AstraZeneca
- Making Employer Brand Credible from the Inside Out | Manuel Lopes from CPA Australia
- Building An Ambassador Program That Works | Natasha Sweatman from Telstra
- Starting from Scratch: Build an Employer Brand in 12 Months | Brie Mason from AMP
If you’re looking for fresh thinking and actionable ideas, this series is packed with it.

The data is clear... employee-driven video content isn’t just a “nice to have” anymore. It’s one of the most powerful ways to attract, engage, and convert talent.
Here’s what we’re seeing in 2026:
- Job postings with recruitment videos receive 34% more applications
- Candidates trust employees 3x more than the company itself
- Nearly 70% of candidates want video previews of the job
- 46% are more likely to apply when a hiring manager video is included
- 55% of job seekers find employee-generated content more credible than polished brand videos
- 82% of marketers say video drives more web traffic
- 93% report strong ROI from video content
What this means for you:
If you're already using VideoMy then this is your opportunity to double down. The tools are already in your hands; now it’s about scaling authentic, employee-led content that builds trust and drives results.
And if you haven't tried us out yet, then this is your signal to act. Candidates already expect this level of insight, and the companies winning top talent are the ones showing up with real, human content.
The bottom line?
Your audience is already watching. The only question is whether they’re watching you, or your competitors.
What’s Trending:
📊The Top 5 Employee Video Topics This Quarter
Want to know what content is actually resonating with candidates right now? We’ve analysed the latest trends across the platform, and the results are clear: candidates are prioritising authenticity, clarity, and a real understanding of what their future could look like.
Here are the top 5 employee video topics this quarter:
- Graduate Experience
- Advice for Applicants
- Day in the Life (by role)
- Career Growth & Pathways
- Flexibility
What we’re seeing:
It’s been peak grad season, so it’s no surprise that Graduate Experience and Advice for Applicants are leading the way. Candidates are actively looking for insider perspectives -what the application process is really like, how to stand out, and what to expect once they land the role.
At the same time, evergreen topics like Day in the Life continue to perform, giving candidates a tangible, relatable view into the role beyond a job description.
And importantly, Career Growth and Flexibility aren’t going anywhere. Candidates still want to understand how a role fits into their long-term future, and how it fits into their life. These themes continue to be key decision drivers.
Coming Soon Features:
Take Your Videos Further with Desktop Editing
đź‘© Big things are on the way!
We’re getting ready to launch Desktop Editing - a powerful new feature designed to give you more creative control and flexibility when bringing your employee videos to life.
What you’ll be able to do:
- Add b-roll to enrich your stories
- Trim and split clips with precision to remove what you don’t need
- Create montages from multiple clips
- Apply captions with ease
- Everything you can edit in the app is now available on desktop!
Whether you want to polish key content pieces or create more dynamic storytelling at scale, this feature is built to help you elevate your video output without slowing your team down.
Want early access?
We’re opening up a limited Early Release Program - giving you the chance to get hands-on before launch, shape the feature with your feedback, and stay ahead of the curve.
👉 Sign up here to join the Early Release Program
Be the first to try it. Help shape what comes next.
Don’t Have a VideoMy Account Yet?
Then now is the time to set yourself up for success in 2026!
Talent and Comms teams around the world use VideoMy to create branded, employee-generated content at scale to help them attract the right candidates, build trust through authentic stories, and engage employees in meaningful ways.
Chat with Gav, our Talent Solutions Specialist, about our one-of-a-kind pilot program and how VideoMy can help you turn your 2026 talent goals into real results.
